British Fires

The British Fires electric fire is fast becoming one of the most popular electric fires on the market. With their award-winning LED flame effect and air-patented Air Curtain Technology. Their aim is to help create a peaceful and relaxing environment.

British Fires is located on England’s beautiful south coast in New Forest Park, which is the inspiration for their electric fireplaces.  

The New Forest covers 219 mi² and is home to many parks, farms, golf courses, and outdoor activities.

Today, the New Forest is populated mostly by birch, beech, conifers, and oak trees. There are also vast areas of heathland due to cultivation from the Bronze Age and prior which gives the National Park its unique terrain and geography.

This diverse makeup of the New Forest is what British Fires use as their inspiration to design the Forest View fuel bed setting that comes standard with every fireplace.

Experience the best of British Fires with the Deluxe Real Logs upgrade, available for all models, these are real logs from the New Forest. The real logs in the fires not only create an authentic look and ambiance but also elevate the interaction between the mesmerising flame effect and the fuel bed. The Deluxe Real Logs are standard for the Knightwood, Holbury, Sway, and Hinton models.

Inspired by the rugged beauty of the New Forest, each of the British Fires electric fire’s fuel beds is a masterpiece, reflecting the colours and textures of the natural world. The skillful design process of the placement of each log alone has yielded an electric fire with unparalleled realism, where every log and ember is carefully positioned to maximise the visual effect. The two-way mirrored glass technology helps capture and amplify the depth and detail.

British Fires’ attention to detail brings the great outdoors into your living room with a touch of luxury.